Search engines class this as spammy, and it can be harmful to your SEO. Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. Alternatives to a meta robots tag are Robots.txt files and password protection. A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index.
Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions. Search engines are now giving less importance to meta description tags in lieu of actual page content. Listings are displayed by meta search engines either in aggregate or categorized by search engine source.
Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy. Most search engines use link popularity as a factor in their Algorithmic Results I’ve practiced the art of writing search engine optimized copy ever since 2011, when I was a fledgling, brand-new freelance writer.
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Search engine optimization turned so prominent that it did away with the need of listing on Yellow Pages for countless businesses around the world. I’ve been working on search engine technology since the 1980s, so there wasn’t anything about organic search (SEO) that I did not pick up fairly quickly. Perhaps this doesn’t sound like a headline that belongs in Search Engine Guide, but trust me, it is. At first, I was flabbergasted that anyone would even want to click on a paid search result, but after a while I had to admit that those results weren’t that bad People are spending more time on their phones every year, which means that a new SEO strategy cannot ignore mobile optimization.
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